Safiya Jaffer Nygaard (born: July 16, 1992 [age 26]) is a fashion and beauty YouTuber. She had worked on the popular Internet media company, Buzzfeed, for nearly two years before her departure. She was a production intern in April 2015, had a series called "Ladylike" in October 2015 and later became a producer in November 2015. She left the company at the end of January 2017 and has been uploading videos on YouTube mostly on Tuesdays, Thursdays and Saturdays. Her channel has established over 6 million subscribers and over 700 million views.
As of recently, she has been known for her "makeup experiments" or "frankenstein makeup" as she'd like to call it, where she'd mix in all of her makeup together to make one "frankenstein [makeup]", such as her lipsticks, highlights, eyeshadow, etc. She is also known for testing out Wish products, and wearing weird or otherwise themed outfits for a specific amount of time.
Safiya was born in Chicago, Illinois. She is an avid Harry Potter fan and a lover of pop culture. She is of Indian and Danish descent, with her mother being Indian and her dad being Danish. According to a Buzzfeed article, she is not a morning person. She has a fear of bodycon dresses as she never likes being exposed in public.
After Safiya graduated Whitney M. Young Magnet High School in 2011, she met her boyfriend, Tyler, while at Stanford University, where she also participated in theatre productions of Cat on a Hot Tin Roof, Les Liaisons Dangereuses, and The Crucible. Tyler can be heard and sometimes seen in Safiya's videos and is also her cameraman. On December 14th, 2018, Safiya announced that she is engaged to Tyler.
Safiya's YouTube videos about beauty and fashion. Safiya began posting videos full-time after leaving Buzzfeed. On January 27, 2017, Safiya announced that she had left, according to her Instagram account. Two months later, she uploaded a video on March 19, 2017, explaining about why she left the company, following the "Why I Left Buzzfeed" format, becoming one of the most viewed videos of that type. She stated that the reason why she left the company was because she wanted more independence, responsibility, and transparency. According to Nygaard, she wasn't involved in meetings with higher-ups and was never given information on the future of the series.
Born: July 16, 1992
Birthplace:Santa Clara, California, USA
Height:5 ft 6 ins (170 cm)